Local Seo / Google Maps Specialist Job Vacancy

Bestcare Facilities Management

Company Name

Contract

Job Type

Hybrid

Work Setup

Middle

Career Level

Manage and optimize multiple google business profiles (gbp) for bestcare brands and services improve rankings on google maps (local pack / “top 3” visibility) conduct keyword research for local service-based searches (e.G., cleaning nairobi, pest control near me) optimize business categories, descriptions, services, and posts on google business profile develop and execute a google reviews generation strategy respond to customer reviews to improve engagement and trust signals build and manage local citations (directories, listings, maps signals) improve click-through rates (calls, whatsapp clicks, website visits) from google track and report ranking performance for key locations (westlands, kilimani, karen, etc.) coordinate with content team to align seo landing pages with google maps strategy monitor competitors and adjust strategies to outperform them in local search

Responsibilities

Proven experience in local seo and google business profile optimization strong understanding of google maps ranking factors experience managing multi-location service businesses (preferred) knowledge of seo tools (google search console, ahrefs, semrush, brightlocal or similar) ability to generate and manage online reviews ethically and consistently preferred skills: experience ranking businesses in competitive local markets knowledge of kenyan seo landscape content coordination experience (seo landing pages + gbp synergy) basic understanding of conversion optimization (calls, leads, whatsapp clicks) strong analytical skills and reporting ability understanding of service industries (cleaning, pest control, facilities management is a plus) ability to work independently and deliver measurable results

Requirements & Skills

Proven track record: at least 2–4 years of dedicated experience managing and ranking service-area businesses (sabs) or multi-location brands. Local search mastery: deep understanding of proximity, relevance, and prominence ranking factors within google's local algorithm. Tool stack proficiency: expert hands-on knowledge of google search console, google analytics, ahrefs/semrush, and specialized local tools like brightlocal, local falcon, or whitespark. Conversion-first mindset: solid understanding of how local profiles affect click-through rates (ctr) and conversion paths (calls, whatsapp, forms). Independence: self-motivated professional capable of executing audits, finding ranking gaps, and proving roi independently. Experience in service industries (facilities management, cleaning, logistics, or technical maintenance) is a distinct advantage.

Minimum Qualification Requirements

2 years

Minimum Experience